Ger Adlum
Copywriter & Creative Strategist

  1. Only Dubs Say Whopper (Burger King)
  2. Vinyl Hits Different (Turners.ie)
  3. It’s Their Turn to Order (Just Eat | Maxi Zoo)  
  4. F**k Eddy (HSE | Quit Smoking)
  5. Fibre Broadband Countdown (Three)  
  6. Sand Castles for Sale (BidX1)
  7. C’mon, Give It Up (Irish Rail)

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©2024 Ger Adlum

So don’t even THINK about stealing all my brilliant brilliant ideas

F**k Eddy


Motivate smokers to take the HSE 28 Day Challenge
by framing it as an act of defiance instead of guilt or fear.

“Controversial campaign inspires smokers to defy tobacco CEO”- Irish Times (probably)