Ger Adlum
Copywriter & Creative Strategist

  1. Only Dubs Say Whopper (Burger King)
  2. Vinyl Hits Different (Turners.ie)
  3. It’s Their Turn to Order (Just Eat | Maxi Zoo)  
  4. F**k Eddy (HSE | Quit Smoking)
  5. Fibre Broadband Countdown (Three)  
  6. Sand Castles for Sale (BidX1)
  7. C’mon, Give It Up (Irish Rail)

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©2024 Ger Adlum

So don’t even THINK about stealing all my brilliant brilliant ideas

The Countdown to Fibre Broadband Goes On and On


Get rural consumers to choose 5G plug-in broadband by highlighting exactly how long away fibre is.

“Digital countdowns tell rural towns exactly when they can expect fibre broadband”- Entertainment.ie.ie (probably)
Billboards and posters with a digital countdown drawing on live information from National Broadband Ireland’s website.


Localised radio spots on regional stations.